Klarna
"Pup-Up", NYC
Who's a good shopper?
Who's a good shopper?
Dogs and their owners are known for having similar vibes but what if
we took this to matchy-matchy heaven?
Quirky Swedish bank Klarna wanted to tap into the million dollar
pet retail market in the USA, so we teamed up with The Glue Society
to create the world’s first ‘Pup-up’ grooming salon for dogs AND their owners
in the Big Apple. Over three days we invited some of the hottest doggies
on the internet (and their humans) to be pampered and styled to doggle-ganger perfection. They were then immortalised in their very own glam shots.
we took this to matchy-matchy heaven?
Quirky Swedish bank Klarna wanted to tap into the million dollar
pet retail market in the USA, so we teamed up with The Glue Society
to create the world’s first ‘Pup-up’ grooming salon for dogs AND their owners
in the Big Apple. Over three days we invited some of the hottest doggies
on the internet (and their humans) to be pampered and styled to doggle-ganger perfection. They were then immortalised in their very own glam shots.
The event was so popular it was covered by multiple media channels
including the evening news!
including the evening news!
Agency: 72andSunny AMS
Role: Senior Art Director / Designer
Partner: Sarah Hardcastle
Role: Senior Art Director / Designer
Partner: Sarah Hardcastle
Assets: Canine/human friendly grooming salon,
portrait photography, content for Instagram and film for YouTube
portrait photography, content for Instagram and film for YouTube
